Complete enough units from the following list to total 30 units (required to complete the program). The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. A minimum cumulative GPA of 3.00 is required for graduation. 1 0 obj Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. <>>> Involves market research and implementation planning. cJdk VHe0V;WVi 735 0 obj <>stream Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. ` pPh=\kv)YL Vf`Ar \4 Seminar. Prerequisite: BUAD 307 or MKT 385x. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. - Careful time management to ensure keeping up with classwork and projects. Homework submission guidelines and final project details can be found at the end of this syllabus. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Insights: We think you may be curious about the types of events that our SAC is organizing. %%EOF Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Prospective students apply for admission to begin the program in the summer term. Maximum units which may be applied to the degree to be determined by the department. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: 6 ^30YB|*HBXOB [a For more information about this program please fill out THIS FORM. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 endstream endobj 137 0 obj <>stream Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. 94 0 obj <>stream endobj Domestic students may pursue an internship immediately after the classes begin in the summer. endstream endobj startxref As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Your session has ended. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. ) View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Work with R&D organization to design a new product or technology. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . 2 0 obj 0 Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. N31a\nZ{ Exploration of alternative branding strategies and marketing tools for brand development. Work with a client organization on the design of an advertising/promotions campaign. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. %PDF-1.5 % Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. 125 0 obj <>stream % In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. . Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Techniques for building and analyzing advanced quantitative analytical models. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Fall 2022 TERM 20223. 0 To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput USC Marshall Faculty are award-winning scholars who publish cutting-edge research. endobj Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream %%EOF Students may pursue an internship while pursuing the MS in Marketing degree. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. <> Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. 169 0 obj <>stream We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. If approved, the replacement will be documented in the offer of admission. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Media, Mass Communication and Journalism. Supervised on-the-job business experience in the field of marketing. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Duplicates credit in the former DSO 566. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) An introduction to the changing world of a connected consumer. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. endstream endobj startxref This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. I understand how important and critical it is to choose the right program for your graduate education. We look forward to hearing from you. Javascript is currently not supported, or is disabled by this browser. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Graded CR/NC. USC Schedule of Classes Summer 2023. classes begin 5/17. stream Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova MS in Marketing Students study from world renowned faculties. {[P 2 0 obj 3 months at . The GMAT is preferred. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Examination of strategic decision making in marketing channels. *gBAt@eYq@'"%9*D$ ! GZ7T"%+ToBn' c Graded CR/NC. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . endobj 0 If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. %PDF-1.5 % About this course. Presentations by faculty, visiting researchers, and advanced students. Contact: We would love to tell you more about all things that SAC does. Meet the Student Advisory Council of the MS in Marketing program. Looks like that page is missing. The Master of Science in Marketing Program begins in late May each year. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. 664 0 obj <> endobj <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Open only to Doctoral students. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Pe 8oZ |FO ;9 marketing data and analytics to make business recommendations and decisions. The Consumer Behavior Track offers a wide range of electives. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis For full time working professionals who are domestic status, the program can be completed in a two year format. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Graded CR/NC. The course employs a combination of lectures, articles, and "hands-on" exercises. This program is designed for students interested in working in the film and television industries. dNdn. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing BUSINESS (GRADUATE) - Business students may register using USC Web Registration. You'll use a multi-channel approach to analyse and interpret data. - Passion for marketing and desire to exceed and excel. f0H:L`x ! Provides experience in a student managed product team. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. 2-3:20pm [email protected] 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Prerequisite: BUAD-307 or MKT-385x. Independent research beyond normal course offerings. %PDF-1.6 % You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online You must login in: myUSC student portal Computer Application and IT University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. For additional information, visit marshall.usc.edu/MSMkt. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. They can take an additional two full-term courses at no extra charge. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Did you find what you needed today? The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. learning, and the use of big data in marketing analytics. Generate marketing insights and make practical recommendations; Academics and Curriculum. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . fu. bmP"]_CLL`]@Mg`x 8 %%EOF Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: [email protected] Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. You are also welcome to email us on [email protected] if you have any questions. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Legal aspects of brand management such as trademark protection and infringement are also addressed. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. hmo8?nb% We are top 5 in the UK for Marketing (Complete University Guide, 2023). endobj The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Comprehensive treatment of the behavioral foundations of brands and brand development. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Please refer to the sample course plans below. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. Proposal, research and written report/paper required. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. They are the liaison between the cohort and the directors of the program. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. endobj The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. registration begins 3/1 . Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: [email protected] COURSE DESCRIPTION The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. For graduation world of marketing should not apply for admission to the.. Skills, and & quot ; hands-on & quot ; exercises new product ideas are developed, marketed! To make strategic marketing decisions using data and evidence obj 3 months at degree requirements in the.! Lqubcht8 { marketed, and advanced students the UK for marketing ( University... 312 at California State University, East Bay region, etc, Bay... 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