Reporting from: https://exhibits.stanford.edu/sunset/feature/magazine, Sunset Magazine: A Century of Western Living 1898 - 1998. Coastal Living will continue to deliver content from its own chefs, home experts, travel writers, and design insiders to its readers, for the same low price. Reader recipes were often tested for future publication in Sunset magazine and books by our family, along with visiting staff and friends. During the late Depression and World War II, up to the company's move from San Francisco to Menlo Park in 1951, many editorial projects and key business meetings were conducted at the beautiful and peaceful ranch where Dad kept a "country office." As Reginald Brack, Jr., Chairman, President, and CEO of Time Inc., which shortly before had become a part of Time Warner, explained at a meeting with Sunset employees on April 18, 1990: "One of the first things we discussed with Bill and Mel when we sat down in New York was the respective position of our companies as leaders in their fields. . SUNSET may receive compensation for some links to products and services on this website. Under Lane, during the Depression and the war years, paper and space were precious, and color was not used, because more information could be conveyed in less space using how-to-do-it text and smaller line drawings and black-and-white photographs. I remember thinking: I can make that meandering path. Many of these East-West differences are put in a historical context by Dr. Kevin Starr in his perceptive introduction and by Dr. Tomas Jaehn in his well-researched essay, "Four Eras: Changes of Ownership." [7] After sale of the magazine to Regent, Sunset launched a round of personnel cuts, leaving it with fewer than 20 employees, a mere one-fifth of its staff just five years previously. Once youve made your purchase, youll receive your subscription within 4-6 weeks. ", Independently of ownership issues, however, Sunset's fate has also been determined over the century of publication by a backdrop of significant regional differences that have influenced all four owners, going back to its founding, that are distinctly Western: topography and weather; early geographic isolation of the West; the nation's last continental frontier facing the new emerging world of the Pacific and Asia; pioneer exploration and settlement with many lasting cultural differences; the dramatic and sudden impact of the discovery of gold 150 years ago; the May 1906 San Francisco earthquake and fire (Sunset's eighth anniversary! In late 1989 and early 1990, editorial and general marketing objectives were a priority in the initial discussion with several well-qualified, longtime interested buyers and followed up in great detail with the eventual buyer, Time Warner, and good friends from a long relationship with Time Inc. The tragedy isnt just that things change and things have to end. State storms arent letting up. The Sunset Limited was the premier train on the Southern Pacific Railroad's Sunset Route, which ran between New Orleans and San Francisco (the train is still in operationfrom Los Angelesas part of the national Amtrak system). Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. [10] The Theodore Roosevelt administration indicted the editor, writer, photographer, and aviator associated with a story entitled "Can the Panama Canal be destroyed from the air?" JavaScript seems to be disabled in your browser. Life magazine, for instance, was founded in 1883, but it temporarily ceased publication before and after Mr. Henry Luce purchased the title for Time Inc. (4) However, it is important to note that there are more magazines in the U.S. today than ever before, according to the 1997 memberships of major magazine industry listings. Sunset has been an innovator in new marketing-sales strategies for both the magazine and books. She joined the newspaper in 2019 as a food enterprise reporter, covering restaurants as well as Bay Area culture through a food lens. When Lane took over the magazine, the population of the West was booming. But, make no mistake, senior editorial staff and team efforts are a critical part of the magazine's performance. There has also been an evolutionary phenomenon of psychographic differences that are defined in personal attitudes and characteristics that motivate people to think and act as they do. United States Magazines, like all traditional media, have faced many challenges in the digital age. One local shares two itineraries: one for the coast and one for the mountains. Its history went back to the Ohlone Indians and the Spanish Zayante Rancho. When I started my employment at Sunset, I was taken around the two office buildings in Menlo Park and introduced to every single employee, from one of the Lane brothers himself to the guys on the loading dock. The magazine and books continue to reinforce each other. THE MAGAZINE Published monthly, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our . They give only an email for contact and accept all formats. [citation needed]. 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They and many more examples are reflected in this bibliography of over 9,000 major Sunset magazine articles and some 900 Sunset book titles, editions, and reprints, the latter often with new, updated material. (6) David Ernest Faville, How Sunset Magazine Subscribers Evaluate The Magazines They Read (Stanford, Calif.: Stanford Graduate School of Business, 1940), and Chilton Bush, Studies of Magazine Preference in Palo Alto, California (Stanford, Calif.: Stanford Institute of Journalism Studies, 1954). And while thats by no means wholly accurate, its still sort of true. Because Sunset has been edited for reader participation, there is a saying in the marketplace that "when Sunset comes out, people take action." There is an updated version for each edition, ensuring readers have the most up-to-date information for their gardening needs. I would have preferred "responded to" instead of his second verb! ); and the massive, unequaled, voluntary migration from East to West beginning with the Gold Rush. Soon, however, the magazine was trumpeting its hometown's revival, in articles like "San Francisco's Future" and "How Things Were Righted After the Fire of 1906". Regents emailed announcement to staff Tuesday did not say Sunset would close, though it acknowledged the rapidly changing landscape created by the coronavirus. Its considered one of the go-to sources for reliable information and advice when it comes to the Western region of the United States. Several early editors are mentioned elsewhere. [12] Sunset reported on heavy political and economic issues; contributors included Stanford president David Starr Jordan discussing international affairs and future U.S. president Herbert Hoover discussing the League of Nations. Sale to Regent and investor Michael Reinstein, Rogers, Paul, Lundstrom, Mack. Now that Im the editor, when I work with our staff of talented, tried-and-true Westerners, natives and transplants alike, thats what we want you to feel when you read the print magazine. Next came a message from Sunset's publishers: "This is to announce that by reason of the recent destruction by fire of the Sunset Magazine offices on April 18th, this Emergency Edition will be the only issue of the magazine for the month of May. The priceless stock of drawing, photographs and engravings was burned. In one day the accumulation and accomplishment of years were swept away". Also, our research made us aware of the benefits of increasing response to advertisers, especially those with coupon or bound-in reply requests, which were often acted upon weeks, months, or even years after the issue was first published. In "A San Francisco Pleasure Cure", an early story by Sinclair Lewis published in the magazine, a tired businessman revived himself through a visit to the rebuilt city. The central courtyard, or the Sunset Gardens, were designed by the landscape artist Thomas Church. Money saving offers like free shipping and special discounts Exclusive email-only sales Previews of hot, new products [22] During the pandemic, the company briefly ceased printing the magazine but returned to print with the December 2020 issue.[23]. The store will not work correctly in the case when cookies are disabled. [7], In June 2015, Sunset announced it would be moving its headquarters to Jack London Square (Oakland, California). Sunset Magazine has 1.5 stars. For sure, not all Western differences are better for human happiness: smog (which is getting better), unpredictable earthquakes and mud slides, water shortages and floods, increasing traffic congestion, and ocean damage along our coast, to name a few. It was the sheer size and growth of your market in the West and of California, in particular." but is reportedly still being paid a seven . By out here I knew she meant the West, like it was some singular entity. It is often viewed as a comforting reminder that life is full of new beginnings and endless possibilities. Our experts focus on travel destinations in the 13 Western states, home design and outdoor living ideas suited to our region, and recipes and menus that celebrate the West. Sign up for Special Offers and Exclusives! Rosalie Muller Wright now serves as editor-in-chief. To the editor: Reading about the decline and history of Sunset magazine made me sad. Two significant studies on reader preference, comparing Sunset with other magazines read in the household, were conducted at Stanford University. The book is richly illustrated with photographs from gardens across the region, helping gardeners to identify the plants and design elements they need for their own gardens. Writer Created the Kind of Workplace You Thought Only Existed on T.V. Guidelines are quite loose for photo submissions. Sunset magazine is a story of success, by any definition, in achieving a 100-year history of continuous publication without missing an issue. I never received the Nov/Dec issue and emailed them. In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. To fulfill the business mission of conventional magazines- for-profit requires that both circulation and advertising play critical complementary and synergistic roles in varying degrees of importance for the bottom line profit. In 1964, a new Desert edition was added for the more arid Southwest. Janelle Bitker spearheads The San Francisco Chronicle's Food & Wine department. The inaugural issue featured an essay about Yosemite, with photographs by noted geologist Joseph LeConte. A few years later, the end of World War II brought an explosion of newcomers. We wanted Sunset to remain in the households of primary readers. Find spots near you, create a dining wishlist, and more. It also produces a variety of digital content, from meal planning tools to interactive maps, making Sunset an excellent resource for readers who love the American West. Most recently, Sunsets Southern California staff moved into an old bike shop that belonged to one of Regents other acquisitions, according to three employees. You can also purchase single copies at select bookstores and newsstands. Established in 1898 as a promotional publication for the Southern Pacific Railroad's Sunset Limited train route running between New Orleans and San Francisco, it was originally designed to combat the negative "Wild West" stereotypes of California. Sunset initially treated World War II as if it were a temporary irritation, but it soon mobilized for war. Our primary objective is to get everyone back to work and to resume our operations as quickly as possible once things normalize, David Steinhafel, a principal with Regent, wrote in the email. We were able to present hard evidence of the confirmed "long life" of Sunset magazine, vis--vis broadcast media and newspapers, of course, and most other magazines. Disrobing model magazine. Indeed, the long-established formula--a Western family service magazine with a record of remarkable achievements--was the chief asset, as well as the potential for continued growth. A Waterfront House That Is All About Views, A Mid-Century House Originally Designed by Elvis Presleys Architect Is Reimagined and Restored, Beet Salad with Mandarin, Achar, Pistachios, and Mint. Additionally, Sunset publishes monthly issues which contain regional information, travel advice, gardening advice, entertaining ideas, and more. Corporate interests undervalue the very things that create a loyal readership, and when the readership declines (along with advertising revenue), they pronounce this to be an inevitable result of a new technology. Based on the Peninsula for most of its history, Sunset has always aspired to reflect the Western lifestyle through its coverage of food, home decor and gardening. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Junio 2020. We are passionate about showcasing the regions unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West. Harper's focuses on literature, politics, culture, finance, and the arts. In 1929, Lawrence W. Lane, a former advertising executive with Better Homes and Gardens, purchased Sunset, and changed the format to its current Western lifestyle emphasis. It was exciting to visit there and see the ideas one had read in the magazine embodied in, for example, the companys garden. Sunset Magazine - Living in the West Decorating & Design IKEA Is Having a Huge Bedroom Sale Right NowThese Are the Best Deals Upgrade your space for a better night's sleep. It's another notch on the internet's bedpost: Penthouse magazine is ending its print edition after more than a half a century on the newsstand . Today, the Gross State Product for the 13 Western states, if a separate nation, would rank sixth in the world. citing national security concerns; the magazine was still owned by the Southern Pacific when the story was published. Brother Mel was often the barbecue chef, and our first staff family picnic was held there. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. It is also known for its coverage of the regions cuisines, festivals, and iconic destinations. Mahal has said that she intends to modernize Sunsets content for the twenty-first century, bringing in new opportunities for understanding, exploring, and celebrating the Western lifestyle. Share your story. How an L.A. During the Depression, weighty ruminations on politics and economics were replaced with frivolous articles like March 1935's "Little Toes, What Now? Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Do Not Sell or Share My Personal Information, Opinion: How California came to treat UC Berkeley students noise as a dire environmental threat, Opinion: California gave up on mandating COVID vaccines for schoolchildren. This berry cream layer atop a buttery and earthy shortbread combo is, without a doubt, a matcha made in heaven. The latter two returned as two fine magazines, but with less dominance than in their heydays. A mixture of sharp Cheddar cheese, cream cheese, onion, and pickled jalapeos adds richness to a simple popover. 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