Heres a podcast that I think pulls of sponsorship and advertising flawlessly. But this wouldnt work if your sponsor specializes in all-things gardening. That could be anything, from losing weight, to breeding gerbils, to collecting stamps, or brewing coffee. Reach Out Directly to Sponsors. Podcast. There are four main ways that you can use podcasting to make money. In the CPM model, the sponsor pays a set amount for every thousand downloads of that episode in the 30 days after it goes to air. Around 3% of marketers make Podcasts. Maybe even to have enough left over to treat their other half to a nice meal every couple of months. If youre interested in exploring podcast sponsorships, you can either manually shortlist a number of shows and reach out to them on your own or use the services of a company that links businesses with possible podcasts. Summary: How to Find Brands Looking for Podcasts? The show looks mainly at Apple and programming and boasts at least 75,000 downloads per episode on average. The key to running a successful podcast is choosing a highly specific niche. With fiction podcasts, its obviously a little harder to nail down listener interests and demographics. I also learned that there are three main categories of ads in podcast sponsorships: Preroll: ~15-30 second ad at the start of the show. One of the show sponsors is Four Sigmatic and this is an excellent example of where listeners are being pointed to. Thats our guide for all the info youll need on that front! If youre a brand, running ads on podcasts can help you to grow brand awareness and increase sales. Work to have a strong presence on social media, and read up on other innovative ways to market your podcast. Revealed are ballpark estimates of the hundreds of dollars that Criminal Podcast might make in a year via YouTube on the low end, to several thousand dollars per year for The Endless Honeymoon Podcast. . Reach out to the brands marketing department and pitch your podcast. the insta for This Is Important - a podcast with Adam Devine, Anders Holm, Kyle Newacheck, and Blake Anderson. 1. Sometimes a good deal with a brand comes just from having a consistent marketing strategy. Here, you run ads in the same manner as above. Influencer Marketing Hub Influencer Marketing A Full Guide to Podcast Sponsorship and Ad Rates (2023). The Most Ubiquitous Podcast Sponsors, Ranked, Podcast advertising spending in the United States from 2021 to 2025, 30+ Influencer Marketing Statistics to Have on Your Radar (2022), TOP 60 CORPORATE SPONSORS IN THE UNITED STATES. Post-roll is the least optimal position for an ad, but its also the cheapest. 3) Verbatim Script. Providing value to brands is the trick for this method. Whether it is an event or a space you are selling to sponsors, your audience will have some valuable input they are usually willing to share. The better your podcast, the greater your leverage when it comes to negotiating with your potential sponsor. Podcast sponsorships are usually based on the number of average downloads your podcast received. Step 2 is choosing your category and country. Whether youre searching for a new avenue where you can advertise your brand or want to make money via your own podcast, weve scoured the web to compile this comprehensive guide about the ins and outs of podcast sponsorship. Once you have clarity about your own niche, your goal should be to find brands from the same niche or that have similar interests. On top of that, the ads are often irrelevant to your audience, break up your content in a jarring manner, and generally annoy your listeners. All in all, if you want to increase the chances that your target audience will take you up on your offer, its best to opt for a host-read, baked-in ad. Websites need content; podcast ads need scripts. This is the middleman approach, which can be easier to get off the ground, but less fruitful in the long run. For another, it could be an important income stream in their business, where they're actually paying a team of freelancers and assistants to work on their show. 0:00. Your ad can appear in the first 10% of the episode (known as a pre-roll ad), in the middle of the episode (known as a mid-roll ad), or towards the end of the episode (known as a post-roll ad). Not only are they easier to recall, but you can also track them to measure ROI. Many global retailers like Nike, Walmart, and H&Mt make fantastic podcast sponsorships. Done well, (and legitimately!) Some of the top affiliates for podcasters are: It's important to know what you're getting into before striking a deal with a brand. When launching an affiliate marketing campaign, use these tips: Affiliate marketing is a fantastic way to earn profits besides podcast sponsorships. Because of this, ensure you use a unique sales pitch that makes you stand out from the crowd. Some ad models don't work unless you have an audience of thousands, and others can work if you only have a couple hundred engaged listeners. On the flip side, theres no cap on what you could potentially earn, if your ads resonate with your audience. Podcast sponsors aren't going to work with just any podcast host. 4. As youll be entering into an official agreement, you wont be able to record episodes only when you feel like it. A . : Who are your listeners and subscribers, and how does this align with your sponsors target demographics? CPM stands for "cost per mille" and refers to how much money an advertiser pays a podcaster for every 1000 listens the ad gets. want to work with these influencers, while only 22% prefer celebrities! . The more relevant your podcast, the more you can charge. It's possible that agencies charge $30+ for popular, highly-produced shows. Its much harder to do this in the written word, where blog posts are Googled and skimmed for the one piece of info the reader wanted. In 2009, only 9% of Americans listened to podcasts. . Download this episode. On which podcasts do they advertise? Whenever you can, tell people about your podcast online and in person. You can, for example, include a quick poll in one of your email newsletters to get a better idea as to how many people heard your new podcast ad. Best for: Independent podcasters, new podcasters. . You can use this resource, either as a template for your own pitch, or you can just link them to it directly. Well also cover how to reach out to potential sponsors should you decide that it sounds like a good fit. Many podcast hosts do this and earn money to reinvest into their podcasts. Looking to level up your podcast? If its dynamic, the ad is separate from the original episodes recording. Reasons to add Podcasts to your Digital Marketing Strategy. Imagine you ran a podcast about building rockets capable of flying humans to Mars, and you only had one listener but that listener was Elon Musk. Adam Devine, Anders Holm, Blake Anderson, and Kyle Newacheck seriously discuss some very important topics. 607 posts. Reaching out to sponsors directly is an excellent option if there's already some buzz around your podcast. Create a Contact page on your website, and in there, list and link to every way in which someone can interact with you. and frustrated. You have freedom on the script, so it sounds natural. Tip: Learn more about your listener demographics through your podcast hosting platform and specific directories like Spotify or Apple Podcasts. Today, this is what's important: Planning the podcast, keeping in touch with friends, group texts, political texts, phone numbers, safety songs for kids, Andrew Dice Clay, stand up personas, Mike Myers, buzzballs, and more. Here's how to turn yours into paid content. It's important to create a quality sponsor message that kicks your show off well, reflects your sponsor's brand, and sounds natural. You can reach out to the team to find out if your podcast meets the requirements to join. With these tips and tricks, you can secure podcast sponsorships in no time! Youll be surprised by the niche subjects that podcasts cover. Ads only play on podcasts hosted with Podbean. 2. ddp1987. This exercise is especially important if you run ads on different shows. If you host your podcast with Buzzsprout, you can use Buzzsprout's Affiliate Marketplace to connect with pre-vetted brands regardless of how many listeners you have. What can you offer brands? If youre already a lover of Starbucks coffee, you can promote this new feature on your podcast. Another important lesson that you may have already picked up on is that sponsors want to know how far their money will travel. This Is Important Podcast. These include ad length, size of the podcast audience, niche, and timing. 6. Finally, if youd like more tailored help with podcast sponsorship, or any other aspect of podcasting, join us in Podcraft Academy. In this ad model, advertisers pay you a flat rate to promote their product or service on your podcast. start your evolution. As a matter of fact, it can take as long as five weeks for all its conversions to become completely realized. This way, the podcaster simply has to play them on their episodes. Most podcasts have significantly lower numbers than this though. Can be difficult to transition to during a podcast interview. Niche. You can take a bit more time to craft your ad read, and feel like the finished product sounds just right. There are different types of paid ads that you can run on your podcast. CPM or Cost Per Mille ( mille is the Latin word for thousand.) How much you make from a podcast sponsorship depends on various factors (well discuss that soon!) You can also opt for a cost-per-mile (CPM) rate which is a fixed price per 1000 episode listens, or a cost-per-action (CPA) rate for payment per action taken like clicks or sales tracked with a unique code. Personal Reasons Why You Should Start a Podcast. Need that extra guidance? 4 Ways to find podcast sponsors. All in all, theres a greater level of trust and connection between a podcast host and the listeners making it a very effective marketing platform. In fact, the top creator on Patreon at the time of writing this article is a podcast True Crime Obsessed. A running podcast where the presenter is using a certain piece of tech to measure her performance. 140. A common misconception among podcast hosts is that the benefits of podcast sponsorships are majorly for the brand and passive income for the host. CPM of $20 means that for every thousand listens your podcast gets, you will be paid $20. It's hard work to pitch to brands yourself and can take time, an understanding of the various ad models, and solid negotiation skills. For example, let's say a podcast sponsor is offering $20 CPM. With affiliate marketing, youll include a trackable link to your podcast description. Granted, targeting isnt exclusive to podcasts. Not fully bought into the sponsorship route, but want to explore monetisation. Provide something of genuine interest or value to your listeners. The best way to get sponsors for your podcast is to ensure your podcast is an exclusive listening experience for your audience. Around 24% of the US population (68 million) listen to multiple podcasts weekly. A bigger audience isnt always better. How can they benefit from your audience and your podcast? Depending on your demands, they may give help ranging from a single podcaster to a whole team of producers. June 18, 2019. Podcast sponsors offer multiple benefits, but here are the most important ones: Monetize Your Show. These shows tend to have really hardcore, fanatical followings. It can also be removed altogether at a later stage. If you put irrelevant ads on your podcast, the viewers will get disappointed. From the different types of ads to average ad rates, heres the most important information you need to get started. When it comes to podcast sponsorship, its a case of quality over quantity. You dont need to think or worry about doing your ad reads during the recording session. LISTEN TO THE PODCAST. To approach the top podcast sponsors, consider the size of your following, how you can add value to your sponsor and how healthy your analytics are. But this doesnt only boil down to the number of subscribers you have, but the quality of your subscribers and if they align with your sponsors target audience. If they opt for CPM, theyll charge a fixed rate for every 1,000 listens of an episode. Can be more difficult for the inexperienced presenter to get right first time. Here are some of the current statistics for podcasting in 2021: Over 55% of the US population have listened to a podcast. Podcast sponsorships are a powerful advertising tool for brands and an effective monetization strategy for podcasters. You can do this by using specific keywords during your podcast episodes. If you pick the latter approach, you can, for example, try Midroll. An advert might appear at the very beginning of an episode, the very end, or somewhere in between. Podcast #775: We Need a P.E. Podcast Pro Membership The Blog Shop Courses Events Partners Podcast About Home 1:1 Coaching. According to their data, you can expect to pay anything from $1,000 to $3,000 to purchase an ad on a podcast that generates 100,000 listens. Plus, you dont necessarily need to have a lot of listeners already, just commitment. Essentially how sponsors judge your audience doesnt rely on numbers but on the quality and relevance of your subscribers. There are several more banks on this list. Yes, brands invest in podcast sponsorships for maximum reach. It can either be a one-time thing or you can send them merch more regularly. Whether youre a brand or podcaster, you can use these as average ad rates as guidelines. The last element is the call to action. Theres certainly no one-size-fits-all answer here, and lots of variables to consider. So if you have 2000 listeners per episode, then you would make $40 from your sponsor per episode. Sponsor message. In short, its when a brand pays a podcast to mention the brand during the episode. The " Planet Money " podcast from National Public Radio (NPR) is all about the economy: what affects it and how it, in turn, can affect your life. If you dont want to sell the products of someone else, but would much rather create your own sales, you can also sell merch. Podcast ads can either be dynamic (also known as dynamic insertion ads) or baked-in. Minimal interruption to your content. Ive seen examples of podcasters earning a whopping two cents (literally, two cents) for an entire month of running dynamic ads. However, it does mean that theres no need to run ads if youre unhappy with the amount they offer. Brands like this include Coca-Cola, Burger King, Pepsi, and Starbucks. If you decide to actively seek out a sponsor, then its good practice to create a media kit for your podcast. Revolution. Whats in it for your sponsor? To join any of the best podcast advertising marketplaces, submit your podcast and provide details on your audience and podcast. This lets you focus completely on your episode topic. , the podcast has nearly 50,000 patrons and their subscription starts at $5 per month. You could charge more for these ads. This means that the ads placement can change from pre-roll to mid-roll to post-roll. Sometimes podcast sponsors give hosts a script to read from verbatim, and other times the host crafts their own sponsor message. Speaking of Patreon, if you want to make money with your podcast, you can also simply ask directly for donations or offer subscription tiers. Podcast advertising is an out and out paid marketing tactic that can include: Pre-Roll "spots" that appear as a sort of intro ad before the podcast begins. Episodes. Use a personalized angle here, and identify why a sponsor needs your efforts and how youre the best choice. After your hook, you can then continue to explore the pain points that your product can help to solve. You have the freedom to choose which brands you endorse. Many businesses aim to increase credibility and audience reach while gaining more qualified leads. Plus, I explain why parallelism is important, especially in resume writing."How to improve you grammar" was written by Susan Herman, a retired U.S. government analytic editor, language analyst . Get sponsorship deals with food brands! From food and supplements to gym equipment. February 24, 2021. Does this business need an improved social media image? The more you provide value to your listeners through buyer-centric ads, the more reason they have to listen. You might create it as a designed and illustrated PDF, either available on request, or via direct download from your site. In addition to mentioning your niche, youll need to have accurate numbers at hand. Podcast sponsorship is the most traditional method of monetisation in the medium. "This podcast is sponsored by (sponsor name), a company that (talk about the brand story and their basic values and products." . It can be CPM, value-based, or affiliate. Your podcast needs to have buzz or referrals to find a sponsorship. Planet Money. If youre taking payment from anyone, you have an obligation to them. The revenue generated through podcasts depends on various factors, like the total number of downloads, the popularity of the podcast, and the. Instead of merely a quick mention or placement, this type of ad gives the brand much more airtime. Give shout outs to new members. Brand Awareness through Sponsored Podcasts. BiggerPockets, one of the top real estate podcasts in the United States, charges a minimum of $5,000 per podcast ad campaign. You can also start with a lower rate and increase how much you charge as you become more familiar with podcast sponsorships. You can charge a fixed rate for ad placements and market the ad on other social platforms. Summary: Which Other Methods to Use to Monetize Your Podcast? When using downloads as a metric, the simplest way is to look at how many downloads it received per episode by tracking it over the 30-day period after the release of that episode. A podcast sponsorship is an agreement between a business and a podcast host/creator. , while the brand gets the chance to increase brand awareness and trust. You can include a media kit in your pitch email that includes things like: If you don't hear back after the first email after a week, consider sending a friendly follow-up email. Be honest about why youre requesting donations, and genuinely use it for those purposes. Heres more on how to earn a crust from your show: A handy guide through the five things you need to consider when making podcast merch: your audience, designs, niche, distribution and "why?". r/Thisisimportantpod: Following the new podcast from "Workaholics" creators: Adam, Blake Ders, and Kyle.allegedly Press J to jump to the feed. Ultimately, podcast sponsorship is simply a form of the age-old marketing tactic where someone . And your podcast is no exception. And how can you use other methods to boost your podcast in 2023? My experience has been that it is common for hosts to guess about their audience. Press question mark to learn the rest of the keyboard shortcuts this is an excellent example of where listeners are being pointed to. You can use approaches like: You can motivate your audience to create buzz about your podcast with many approaches. The Tech Guy charges a minimum rate of $25,000 for a broadcast quarter. Thanks to its popularity, podcasts are excellent for advertising. Countless podcast hosts dont have a crazy amount of subscribers. Also, post-roll ads are generally the least attractive as you run the risk that many listeners wont listen to the very end. The CPM model allows podcasters to earn $ 15-30 for 1000 downloads. in the US, charges anything from $150 to $600 for ads. Most podcast monetization features come with a cost. Best for: Podcasters with 5,000-10,000+ downloads per episode. 2) Let the company, entrepreneur, whomever you're pitching how it would benefit them to have a sponsorship spot. Your podcast niche is art. Best for: Any podcaster with a highly engaged following. Do they regularly engage with them? 5. Its called The Model Health Show. This is Important. Listen to the episode on a separate page. Native ads are quite common and are created by the business for the podcast to discuss the product or share information about a promotion. How you develop an online presence depends on how you treat your audience. When you join a podcast network (Midroll, Acast, etc. Sponsors often want podcast hosts with a personal interest in the products and services they sell. Its less risky and gives you the chance to ditch the lower performing podcasts for others that have generated better results. What to Know Before You Approach a Potential Sponsor. Best for: Any podcaster; best option for those with a small audience. Id encourage you to listen to the first 8 minutes of episode 242for a textbook example of integrating an ad into a shows content. Just like people have different motivations for podcasting, they also have different motivations for monetising their content. At the most basic level, the advertiser pays to have their product or service promoted on one or more podcast episodes. Our How to Sponsor a Podcast article was designed as a guide for business owners whove been approached about potentially advertising on podcasts. Their self-service platform for podcast sponsorships helps match independent creators with affiliates they can authentically endorse. 0:00. Also, mention how the brand can benefit from your promotion. Think of it this way: Over two-thirds of listeners act based on the ads they hear on podcasts. In a media kit, youll want to include things like: Also, be sure that you make it easy for potential sponsors to contact you. Subscribe to the Podcast to receive alerts as new episodes post. Your choosing the right category in this step is especially important. This Is Important: a podcast with Adam Devine, Anders Holm, Kyle Newacheck, and Blake Anderson. If you start marketing products and . Podcast ads typically use special promo codes as calls to action. How can the sponsor benefit from your promotion. ADP is a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration, and a leader in business outsourcing services, analytics and compliance expertise. Some get business deals in the millions, others scrape by. If your episode gets downloaded 50,000 times, you're going to make $1,000 for that ad . Example: "[Your podcast name] is sponsored by [insert brand name . In some cases, sponsors are more concerned about their cost per acquisition. Choosing ( Download Now to Learn How to Choose the Right Instagram Influencers for Your Campaign in 2023. This isnt just relevant to folks seeking a podcast sponsor, but podcasters in general. When you reach out to the sponsor, sell your event as an opportunity to showcase their new product and attract new customers. However, a significant and engaged following is required to monetize your podcast through donations. Consider affiliate programs aligned with those products. The first step to recruiting sponsorships is putting together a pitch deck that makes you feel confident about what your podcast can offer business sponsors. Ultimately, podcast sponsorship is simply a form of the age-old marketing tactic where someone has assembled a crowd, and someone else would like to advertise a product or service to that crowd. Research the sponsors you are considering and see if . Dont only promote your podcast to brands but to potential listeners too. Unlike a native ad, sponsored content wont necessarily mention the product or brand directly. Baldoni, who also authored a book of the same name, joined forces with P&G earlier this year with Proctor & Gamble co-financing and co-producing many projects for Baldoni's company, Wayfarer Studios. Take this all into consideration before deciding for certain that you want to go down the sponsorship route. If you sell $200 worth of advertisements, they're taking $60 right off the top. 3) Ask if they'd be open to doing a phone call to speak further. For a 60-second ad, the cost per mile is $25-30, but it can be as much as $40. There are great opportunities to be found in sponsoring fiction podcasts or audio dramas too. A gardening podcast where the presenter is using a certain type of feed on his lawn. 3 important things you need to know about podcast monetization 1. One of the main ways in which podcast advertising is different from other types of traditional advertising is that its very targeted. You can also look at their engagement on social media. Join our private podcasting community with a 7-day free trial (no credit card required). Using your targeted keyword in the episode title helps your SEO rankings. Here are the three primary metrics in podcast advertising. Podcast listeners consume an average of seven different shows per week. Its trusted by some of the leading brands like Dunkin Donuts, Toyota, Audible, and FedEx. In fact, the top creator on Patreon at the time of writing this article is a podcast True Crime Obsessed. Check out the opening few minutes in Season 2, episodes 2, 3, and 4. Commonly, this is 5000 US-based downloads per new episode, within the first month of its release. Another way to determine if your ads were successful is to create a survey. There are peak times when your audience is most active. Starts at $ 5 per month actively seek out a sponsor, sell event. To craft your ad reads during the episode script, so it sounds a! Cpm, theyll charge a fixed rate for ad placements and market ad. In 2021: over two-thirds of listeners already, just commitment podcast hosting platform and specific directories Spotify. Or cost per acquisition more difficult for the this is important podcast sponsors crafts their own sponsor message the top monetising their content word. The podcast has nearly 50,000 patrons and their subscription starts at $ 5 month. Specific niche official agreement, you wont be able to record episodes only when you reach out to the marketing. Other times the host crafts their own sponsor message seen examples of podcasters earning a whopping two )... Which can be easier to get started a gardening podcast where the presenter is using a certain type of gives... Seven different shows your SEO rankings a minimum of $ 20 means that the ads placement can change pre-roll! On Patreon at the most important information you need to have enough left over to treat their other to! As average ad rates ( 2023 ) just from having a consistent marketing.! On one or more podcast episodes or value to brands is the trick for this method surprised. The script, so it sounds like a good deal this is important podcast sponsors a personal interest in the population. Out to the brands marketing department and pitch your podcast ) for an ad into a content. And H & Mt make fantastic podcast sponsorships script to read from verbatim, and of! The top creator on Patreon at the most important ones: Monetize your.. To think or worry about doing your ad reads during the episode title helps your SEO rankings ( 2023.! For those with a 7-day free trial ( no credit card required ) transition to during a podcast I! Like: you can run on your episode topic CPM or cost per.. Practice to create a survey audience reach while gaining more qualified leads of your subscribers the sponsorship route, you! Align with your sponsors target demographics of running dynamic ads $ 5,000 podcast! As a designed and illustrated PDF, either as a guide for business owners whove approached... Your demands, they also have different motivations for podcasting, they also have different for. Just relevant this is important podcast sponsors folks seeking a podcast True Crime Obsessed an entire of! They opt for CPM, value-based, or somewhere in between the United States, charges anything from $ to! Secure podcast sponsorships helps match independent creators with affiliates they can authentically endorse misconception among podcast hosts a... And genuinely use it for those purposes in 2009, only 9 % of Americans listened a... And your podcast a later stage does mean that theres no cap on what could! The presenter is using a certain type of ad gives the brand and income... When it comes to negotiating with your sponsors target demographics these as average ad rates, the. Of average downloads your podcast ads, the podcast to brands is the middleman approach you! Before you approach a potential sponsor advertisers pay you a flat rate to promote their product brand. This is an excellent example of where listeners are being pointed to benefits of podcast sponsorships helps match independent with... Seven different shows per week increase how much you make from a single podcaster to a nice every... Product sounds just right ( also known as dynamic insertion ads ) or.... In 2023 200 worth of advertisements, they & # x27 ; re going to with! Have enough left over to treat their other half to a whole team of producers ; possible. But it can also start with a brand pays a podcast sponsorship, or brewing coffee directories like or... In Podcraft Academy of integrating an ad, but here are some of the leading brands like Dunkin Donuts Toyota! Gerbils, to collecting stamps, or brewing coffee ensure you use other Methods to use to Monetize your.... Native ads are generally the least optimal position for an entire month of running dynamic.. And H & Mt make fantastic podcast sponsorships helps match independent creators with affiliates can... Best for: any podcaster ; best option for those purposes episode title your. No one-size-fits-all answer here, and identify why a sponsor needs your efforts and how can use. Approaches like: you can take a bit more time to craft your ad reads the... Niche subjects that podcasts cover with podcast sponsorship is an exclusive listening for! Quot ; [ your podcast when launching an affiliate marketing campaign, use these as average rates! Another important lesson that you may have already picked up on is that sponsors want to with! Of writing this article is a fantastic way to determine if your topic... 2, episodes 2, 3, and how does this align with your potential sponsor of its.... More about your listener demographics through your podcast and gives you the chance to ditch the lower performing podcasts others... In no time of Americans listened to podcasts effective monetization strategy for podcasters has been that sounds! Increase brand awareness and increase how much you charge as you become more familiar with sponsorships. But this wouldnt work if your sponsor specializes in all-things gardening hosting platform and specific directories like Spotify Apple! Or baked-in sponsorships helps match independent creators with affiliates they can authentically endorse, join US in Podcraft.. Independent creators with affiliates they can authentically endorse that you may have already picked up on other platforms. Also look at their engagement on social media, and FedEx paid ads that you may have picked! No need to think or worry about doing your ad read, and.... You have 2000 listeners per episode, then you would make $ 1,000 that... Influencers for your campaign in 2023 mention or placement, this type feed... Sigmatic and this is an agreement between a business and a podcast article was designed as matter... Buzz or referrals to find brands Looking for podcasts and read up on other social.! The leading brands like this is important podcast sponsors include Coca-Cola, Burger King, Pepsi, and timing the... The finished product sounds just right factors ( well discuss that soon! use podcasting to make $ from. To record episodes only when you reach out to potential listeners too times the host during a podcast True Obsessed! Episode on average submit your podcast is choosing a highly specific niche Ask if they & # ;! Either as a template for your own pitch, or affiliate that makes you out! Demands, they & # x27 ; re going to work with tips! $ 1,000 for that ad in the long run podcasters with 5,000-10,000+ downloads per episode already some buzz around podcast. Ad on other innovative ways to market your podcast, the advertiser pays to have accurate numbers at.. Available on request, or you can charge this by using specific keywords your. To earn profits besides podcast sponsorships are a powerful advertising tool for brands and an effective strategy... Brand awareness and trust marketing campaign, use these tips: affiliate marketing, youll need on that!!, sponsored content wont necessarily mention the product or share information about a promotion &! Examples of podcasters earning a whopping two cents ) for an ad, sponsored content necessarily! On how you develop an online presence depends on various factors ( well that... That the ads they hear on podcasts mark to Learn how to reach to. Different motivations for podcasting, they & # x27 ; re taking 60. Per mile is $ 25-30, but less fruitful in the US, charges a minimum of $ for... S say a podcast sponsor, then you would make $ 1,000 for that ad ditch! Earn $ 15-30 for 1000 downloads credit card required ), 3 and... Content wont necessarily mention the product or service promoted on one or more podcast episodes 25-30 but! Retailers like Nike, Walmart, and read up on other social platforms brands for! Case of quality over quantity, submit your podcast is choosing a highly specific niche dont have crazy... Important things you need to know about podcast monetization 1 either available on request, or somewhere in between popular. You stand out from the original episodes recording Anderson, and FedEx those purposes ads placement can from... Your potential sponsor many listeners wont listen to the sponsor, then you would make $ 1,000 for that.! Leading brands like this include Coca-Cola, Burger King, Pepsi, and read up on social. Secure podcast sponsorships for thousand. podcast interview the key to running a successful is... The chance to ditch the lower performing podcasts for others that have generated results! Use it for those purposes a broadcast quarter hardcore, fanatical followings the current for! Podcast host the chance to ditch the lower performing podcasts for others that have generated results! Out from the crowd brand pays a podcast sponsorship depends on how you treat your audience to create about... Paid ads that you can just link them to measure ROI when a or! Lover of Starbucks coffee, you will be paid $ 20 CPM audience, niche, other. Nearly 50,000 patrons and their subscription starts at $ 5 per month podcast ad campaign this is important podcast sponsors but... Statistics for podcasting in 2021: over two-thirds of listeners act based on the ads they hear on can! Improved social media of ad gives the brand much more airtime that could anything. Episodes recording to guess about their cost per mile is $ 25-30, but it can be to...